I was thinking about the one shot and thought about all the stupid videos i've made with friends on nights out or just messing around. i think not only does the camera angles and the lighting ect make a one shot good but how real it looks, it needs to flow and be easilly understood and like an advert this needs to be done in a short amount of time. The audience needs to believe in what the advert is trying to say and the more real it seems the more this will happen.
I would like our one shot to be quite simple as well as bringing in too many ideas can confuse the reason to it.
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